Information
Description
SHY is a pre-seed anti-itch skincare startup targeting chronic and recurrent itch, starting with the UK eczema market and expanding to broader categories. The company offers a novel, nerve-calming topical spray as a hero SKU, with a DTC model leveraging TikTok, Amazon, and Shopify. The founder has prior DTC and startup experience, and the business has demonstrated early traction with a previous brand iteration.
Sector
Health & wellness
Founders
Jonathan Guest
Deck score
Spelling
97
Structure
87
Length
80
Clarity
66
Score
85
Startup score
Team
61
Market
30
Traction
25
Score
41